GS1 US and Digimarc Announce Broad Collaboration to Advance Product Identification
BEAVERTON, Ore. and LAWRENCEVILLE, NJ – January 12, 2016 – Digimarc Corporation (NASDAQ: DMRC) and GS1 US today announced collaborative efforts to speed the industry adoption of the Digimarc Barcode technology through GS1 US’s membership. This pioneering technology delivers faster check out, more efficient store operations to retailers, and richer consumer information to brand owners and consumers.