Barcodes are symbols that can be scanned electronically using laser or image-based technology.
They are used to encode information such as key identifiers (product, shipment, location, etc.) and key attributes (serial numbers, batch/lot numbers, dates, etc.) via GS1 syntaxes (plain, GS1 element string and GS1 Digital Link URI).
Barcodes play a key role in supply chains, enabling parties like retailers, manufacturers, transport providers and hospitals to automatically identify and track products as they move through the supply chain.
GS1 utilises several types of barcodes to satisfy different business requirements.
Linear barcodes
Linear barcodes, like the U.P.C. code commonly found on consumer goods, use a series of variable-width lines and spaces to encode data, including the GTIN for product identification.
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GS1 General Specifications
The GS1 General Specifications is the core standards document of the GS1 system describing how GS1 barcodes and identification keys should be used.
Two-dimensional (2D) barcodes
2D barcodes use patterns of squares, hexagons, dots and other shapes to encode data. Because the data is encoded in a two-dimensional pattern, 2D barcodes can hold more data than 1D barcodes while still appearing physically smaller.
![consumer engagement](http://gs1go2.azureedge.net/cdn/ff/7K4HoOEhUeFLBvqxfH0B14XFqHQmX7tpzCpKkuep1a8/1652886348/public/2022-05/consumer-engagement.jpg)
Use of GS1 DataMatrix in Healthcare
The future of product identification is two-dimensional
GS1 is partnering with industry on the journey into the future of data carriers.
Read The Barcode (r)Evolution position paper
Join the Solution Provider 2D Focus Group
The Solution Provider 2D Focus Group is a group of experts that work together to help industry users migrate towards data rich barcodes. This group is designed for solution providers and other stakeholders (e.g., retailers) across all markets that support on-pack coding solutions.