Price on pack is defined as when the brand owner includes pre-pricing as part of the packaging graphics. This does NOT include prices marked on a ticket, sticker, hangtag, or anything that could be removed from the package or product.
There is a danger that the price declaration to the consumer (on the pack) is different to the price charged (price in retailer(s) system). Pricing legislation normally means that the price shown must equal (or be greater than) the price charged to the consumer. It is strongly recommended not to include a pre-printed price on pack due to these challenges.
Local, national or regional regulations may require more frequent GTIN changes. Such regulations have precedence over the rules provided within the GTIN Management Standard.
Examples of price on pack changes
The pre-printed price on a package changes from €3 to €2.
A selling price of €8 is added to a product’s packaging.
The Manufacturing Suggested Retail Price (MSRP) is set at $2.19 and is included in the packaging graphics.
Examples not considered price on pack changes
No examples
Are you planning to add, change or remove a price marked on the package?