Guiding principles
The following guiding principles should be considered by any brand owner when introducing changes to an existing product and also when developing a GTIN assignment strategy for a new product.
At least one of the guiding principles must apply for a GTIN change to be required.
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Is a consumer and/or trading partner expected to distinguish the changed or new product from previous/current products? |
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Is there a regulatory/liability disclosure requirement to the consumer and/or trading partner? |
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Is there a substantial impact to the supply chain (e.g., how the product is shipped, stored, received)? |
