6. Primary brand
New GTIN for:
Item
Existing higher-level packaging
The primary brand is the brand most recognisable by the consumer, as determined by the brand owner, and can be expressed as a logo and/or words.
A change to the primary brand that appears on the trade item, requires assignment of a new GTIN.
New GTIN for:
Item
Existing higher-level packaging
Hierarchy level of GTIN assignment
- The GTIN change occurs at the retail consumer trade item or base unit level.
- A unique GTIN is assigned at every existing level of the packaging hierarchy above the retail consumer trade item/base unit level.
Example business scenarios that require GTIN change
- The company’s primary brand name changes from “Old Edge Computers” to “Leading Edge Computers”.
Additional information
-
Local, national or regional regulations may require more frequent GTIN changes. Such regulations have precedence over the rules provided within the GTIN Management Standard.
