7. Time critical or promotional product
New GTIN for:
Item
Existing higher-level packaging
A change to a product that is being promoted (including packaging changes) for a specific event or date, impacting the required handling in the supply chain to ensure the trade item is available for sale during a specified time period, requires assignment of a new GTIN.
New GTIN for:
Item
Existing higher-level packaging
Hierarchy level of GTIN assignment
- No GTIN change is required at the retail consumer trade item/base unit level.
- A unique GTIN is assigned at every existing level of the packaging hierarchy above the retail consumer trade item/base unit level.
Example business scenarios that require GTIN change
- Free item(s) attached
- A free trial item (not identified with its own GTIN) is attached to an existing item for a promotional period, the declared net content of the original item is unchanged and packaging dimensions or the gross weight of the product are NOT changed by more than 20%.
- Modified for season
- For a limited time, holiday images are portrayed on a product. Holiday trees are added to a box of tissues.
- A unique product package is introduced for the “Back to School Season”.
- World Cup logos are added to product packaging for a limited time.
- On pack coupon with expiration date
- For a period of time, a manufacturer attaches a off coupon to a “Giant” size bottle of laundry detergent. The coupon is intended for redemption at time of purchase.
- Promotion printed on pack
- A promotional version of a product is launched with "Special offer" printed on the packaging.
Additional information
- For time critical promotions, the GTIN for the retail consumer trade item/base unit level does not need to be changed, but for tracking in the supply chain, the case and pallet needs to be uniquely identified.
- Local, national or regional regulations may require more frequent GTIN changes. Such regulations have precedence over the rules provided within the GTIN Management Standard.
