10. Price on pack
New GTIN for:
Item
Existing higher-level packaging
Price on pack is defined as when the brand owner includes pre-pricing as part of the package graphics. This is not considered a price marked on a price ticket, sticker, hangtag or anything that could be removed from the package or product.
Any addition, change or removal of a price marked directly on the product package (not recommended), requires assignment of a new GTIN.
New GTIN for:
Item
Existing higher-level packaging
Hierarchy level of GTIN assignment
- The GTIN change occurs at the retail consumer trade item or base unit level.
- A unique GTIN is assigned at every existing level of the packaging hierarchy above the retail consumer trade item/base unit level.
Example business scenarios that require GTIN change
- The pre-printed price on a package changes from €3 to €2.
- A selling price of €8 is added to a product’s packaging.
- The Manufacturing Suggested Retail Price (MSRP) is set at $2.19 and is included in the packaging graphics.
Additional information
- There is a danger that the price declaration to the consumer (on the pack) is different to the price charged (price in retailer(s) system). Pricing legislation normally means that the price shown must equal (or be greater than) the price charged to the consumer. It is strongly recommended not to include a pre-printed price on pack due to these challenges.
- Local, national or regional regulations may require more frequent GTIN changes. Such regulations have precedence over the rules provided within the GTIN Management Standard.
