A change of over 20% to a physical dimension, on any axis (e.g., height, width, depth), or gross weight, requires assignment of a new GTIN. Changes below 20% may require a new GTIN at the discretion of the brand owner.
This part of the standard only applies to changes to the dimensions and the gross weight of a product. Any change to declared net content is governed by the rule on “Declared Net Content”.
Frequent cumulative changes, without changing the GTIN, in avoidance of the 20% rule is an unacceptable practice. Trading partners should be notified about all dimensional changes. Cumulative changes might cause problems for trading partners and may obstruct the flow through of product.
Examples of dimensional or gross weight changes of more than 20%
The gross weight of a product increases by 50% from 0.34 kg (0.75 lb) to 0.51 kg (1.125 lb) due to a change in the packaging material.
A case or pallet orientation (there is no change to the trade item count) may be changed such that one or more axis changes.
In order to reduce the variety of folding box formats, a folding box with the dimensions of 47 x 18 x 127 mm is changed to 62 x 20 x 115 mm.
Examples not considered dimensional or gross weight changes of more than 20%
The packaging of a product changes from plastic to high-density plastic, increasing the gross weight of a package from 340 grams (12 ounces) to 368 grams (12 ounces)
The height of a box of changes from 7.6 cm (3 inches) to 8.6 cm (3.5 inches)
The width of a product increased 5% last year and 10% this year, resulting in a cumulative dimensional change of less than 20 (NOTE: Care should be taken to monitor the product for subsequent changes.
Are you changing any one of the physical dimensions or gross weight of your package by more than 20%?