1. New product and Product change introduction
New GTIN for:
Item
Existing higher-level packaging
A "new product" is defined as a product that does not currently exist or has not been available for sale and is an addition to the brand owner’s portfolio / is new to the marketplace.
A "product change" is an existing product, currently in the brand owner’s portfolio and available in the marketplace whose attributes have been changed.
New GTIN for:
Item
Existing higher-level packaging
Example business scenarios that require GTIN change
- Two otherwise identical products - one targeted for an English-speaking country, the other for a Spanish-speaking country. As the two items exist in parallel and cannot be substituted (due to market acceptance and local labelling laws) a new language version to be sold in one target market/country requires a separate, unique GTIN than the other sold in a different target market/country.
- When a language is removed from a multilingual package, a new GTIN SHALL be assigned.
- Removal of a language from the package - new GTIN
- Manuals and leaflets: If a manual or leaflet is included in the product package, it is considered to be part of the trade item identified with a GTIN, therefore, the language rules apply. In cases where there is more than one leaflet included in the product package, the rules regarding removal and addition of languages apply.
- Over-labelling for a specific target market: When a label is placed on the product or package which obscures the previous information, in part or in whole, (i.e. is no longer totally visible) a new GTIN SHALL be assigned.
- A certification mark is added to an existing product for distribution in a new market.
