6. Primary brand
New GTIN for:
Item
Existing higher-level packaging
The primary brand is the brand most recognisable by the care provider or patient, as determined by the brand owner, and can be expressed as a logo and/or words, registration mark or trademark.
A change to the primary brand that appears on the trade item, requires assignment of a new GTIN.
New GTIN for:
Item
Existing higher-level packaging
Example business scenarios that require GTIN change
- The company’s primary brand name changed from “Healthcare Products Company” to “Leading Edge Healthcare Medical Products”.
- Co-branding: The act of applying a second brand (the ‘co-brand’) by a company under contractual agreement with the original brand owner.
- Distributed by: Products for which an agreement exists between the Brand Owner and the party identified on the label as the Distributor. The Brand Owner remains responsible for GTIN assignment and therefore no new GTIN is necessary when the Distributed by party identification is added to the label.
- Own Brand Label: Products wherein an agreement exists between the Original Manufacturer and the party identified on the label as the Brand Owner. The Brand Owner takes responsibility for GTIN assignment and therefore retains the alignment of brand to GTIN allocation.
