Next generation barcodes to meet new expectations
Consumers, brand owners, retailers and regulators: it seems everyone wants to know more about products—and as a result, everyone is looking for better ways to access information about a product by scanning a code on its packaging.
The problem? Most barcodes today provide a very limited amount of information. Traditional barcodes are typically scanned by companies and organisations to access supply chain information for business systems. Traditional QR Codes are typically scanned by consumers to access a webpage with product information.
Discover the opportunities with next generation barcodes
Brand owners: elevate your brand experience and supply chain efficiency. Next generation barcodes unlock a unified strategy, allowing you to enhance consumer engagement, streamline supply chains and more.
Retailers: revolutionise your operations and deliver a seamless shopping experience. Next generation barcodes empower you to boost operational efficiency, improve recall management and more.
Solution Providers: seize the opportunity to drive innovation and transformation in the 2D barcode ecosystem. By offering cutting-edge systems and tools, solution providers can facilitate the transition to the new era of next generation barcodes, positioning yourself at the forefront of industry evolution.
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Are you a brand owner or retailer considering next generation barcodes? We can help you navigate the path to successful implementation.
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Examples from around the world
Discover how solution providers are preparing for next generation barcodes
To meet the needs of brand owners and retailers transitioning to scan next generation (2D) barcodes, solution providers must ensure their technology is ready. View the criteria and see how ready each solution provider is to support 2D barcode scanning in stores.