The Global Language of Business
The data quality journey of chocolate and candy giant Mars Wrigley
Thanks to a range of data quality initiatives, product data accuracy is now close to 100%
In the mid-2000s, an insufficient focus on product data prevented Mars Wrigley from being certified by distributors and vendors, slowing their speed to market, affecting their availability to launch new items and costing them sales.
Mars Wrigley rolled out GS1 standards, starting with Global Trade Item Number® (GTIN®) allocation and packaging measurement rules and progressing steadily to global data synchronisation and Verified by GS1. Today, Mars Wrigley has a purposeful, governed, proactive and federated approach to data quality.
Mars Wrigley product data now has meaningfully fewer errors and much greater consistency. Online product images are more accurate, mistakes are easier to spot and fix, and they are helping protect the reputations of their well-known global brands
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