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Shopee Brazil: Empowering sellers with trusted data

As e-commerce continues to grow, Shopee Brazil is tackling challenges such as duplicate listings, inaccurate product data, and counterfeit concerns by leveraging GS1 GTINs and Verified by GS1 to create a more reliable and trustworthy marketplace.
Shopee Brazil: Empowering sellers with trusted data

Duplicate product listings, inaccurate information, counterfeit items, and regulatory challenges were among the obstacles Shopee Brazil faced during its rapid growth as a leading e-commerce platform.

To address these issues, Shopee adopted GS1 GTINs to uniquely identify products and integrated Verified by GS1 to authenticate data before listings are approved. This commitment to accuracy and trust is helping Shopee deliver a transparent and efficient shopping experience for both buyers and sellers.

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