In an engaging interview on Euronews' The Big Question, GS1 President and CEO Renaud de Barbuat introduced the next generation of barcodes, such as QR Codes powered by GS1 and GS1 DataMatrix.

"These QR Codes offer one scan and infinite possibilities," said GS1 CEO. "They enable businesses to manage inventory better, reduce waste, and provide consumers with the transparency they demand."

Transforming Industries

From small retailers in Brazil to global giants like Carrefour, Nestlé or Procter & Gamble, companies are already seeing the benefits:

• Efficiency: A Brazilian deli shop reduced waste by 50% using QR Codes.
• Sustainability: A South Korean water company eliminated plastic bottle labels by integrating QR Codes.
• Transparency: Consumers can now access detailed product information like ingredients, supply chain details, and recycling options.

A Revolution for Healthcare

Beyond retail, GS1 DataMatrix barcodes are improving healthcare systems worldwide, enhancing patient safety, and saving costs by ensuring full traceability of medicines and medical devices.

Join the Movement

With a target for global implementation by 2027, GS1 invites businesses of all sizes to join this new barcode revolution toward greater innovation, transparency and sustainability.

📺 Watch the full interview and learn more about this exciting transformation.

Discover how next-generation barcodes can revolutionize your business in Retail and read more about global industry leaders calling for the transition to next-generation barcodes.