GS1 Product Image Specification Standard

Many of the images in this document have been provided courtesy of GS1 Canada, SGK & Syndigo They show fictitious products and have been created specifically to illustrate this standard.

All product images are important, so too the exchange of information between trading partners. To ensure what is identified meets what is expected, an agreed upon identification structure is required. The first step is the determination of the front face of an item.

1.2.1 Default front face

The front facing of the products is determined by the GS1 Package and Product Measurement Standard on determining the default front. All other facings are taken in relation to the front face and are identified with a numerical extension identifying that face. Merchandisable facings are automatically captured as the numerical extension allows multiple images (and facings) for the same GTIN.

A clipping path is a closed vector path or shape used to cut out a subject or element of a 2D image in an image editing software. Anything inside the clipping path can be kept and the elements outside of the clipping path can be removed if desired. This means that the original background of the product image can be removed and then the object can be positioned in front of any desired background.

Note: CGI (Computer Generated Imagery) programs allow for files to be rendered/saved with transparent backgrounds, making applying a clipping path redundant.

Note: The TIFF files can be saved with transparent background, to avoid creation the clipping path in an image editing software, the action of removal of the background would be possible with the opened layer on subject. However, its strongly recommended adding the clipping path and flatten images with a white background to help manage image size for storage and delivery.

The differentiation of images as to their being photographic or rendered in nature is somewhat subjective and while it can be reasonably argued that a photographic image once digitally stored and retouched ceases to be photographic; striking a balance between the two becomes necessary when identical product images exist in a single system as both photographic and rendered particularly when the associative nomenclature within the existing guidance calls for both files to be identically named. When this occurs there must be a definitive process in order to determine the difference between the two when both are expected to exist simultaneously in the same environment.

1.4.1 Photographic images

Photographic image: the result of the electronic or chemical capture of a likeness of a physical object with the use of a camera.

Photographic images may become digitised, stored in a digital format or can be immediately stored in a digital format directly from within the camera itself. Where photographic images were retouched physically even colourised, this process can take place with a photographic image within specialised software. While these images may reside and may have been altered in a digital environment, they were at one time a physical capture of object and light as captured by a camera with a photographer and should be considered ‘photographic images’.

1.4.2 Rendered images

Rendered image: the result of the creation of a digital likeness of a physical object with the use of a computer and software.

Rendered images often do not begin with a photographic device. While rendered images do have the traits necessary to be physically transferred to paper or film, they often reside forever within a digital environment, viewed only by way of a projection device such as a monitor, phone or projector. Where photographic images were once retouched physically, similar processes for rendered images take place almost entirely within specialised software. While a rendered image may contain (data) once contained by a ‘photograph’ once the image is digitised, edited, scaled, coloured, lit and posed within a digital composition, it becomes a rendered image, which is not to say that a photograph retouched with specialised software does not remain photographic, that distinction is left to the brand owner.

1.4.3 Differentiation of images

While arguments can certainly be made as to the nature of images, be they photographic or rendered; given the preceding paragraphs and considering that even rendered images may contain information (data) once contained by a ‘photograph’; discernment or differentiation between photographic and rendered images is at the discretion of the brand owner, in other words, identifying an image as being photographic or rendered when one or the other exists is optional. Differentiation between photographic and rendered images becomes recommended, though not required, when they both exist in the same file system when the file system is the brand owners or shared between Trading Partners.

1.4.4 Image Differentiation Decision Tree

Professional equipment optimises results:

■ The preferred equipment is a DSLR camera equipped with full frame CCD sensor (avoid Point and shoot and smart phone cameras).

■ Product packaging should be framed using 80% of the sensor.

■ The image should be captured with appropriate lens to avoid wide angle distortion.

■ The lens aperture should be set to deliver a large depth of field so that the whole product is sharp.

■ Controlled white balance, no colour casts.

■ The lighting of product should be uniform when the image is taken.

■ Contrast and exposure should be balanced over-all; avoid high contrast effects.

■ Reflections should be realistic without looking “blown-out” in highlights hiding product information.

■ Image should not be over sharpened in the (digital) image processing.

■ All instance or batch specific data SHOULD be removed, or replaced with a placeholder null value, from the image (e.g., best before date, serial number, etc.).

Decisions as to whether products should be photographed in the package, out of package, or both, should be made based on the presentation of the product in a live sale scenario (i.e., box of cereal on a shelf vs. a lawnmower on display). If there are doubts as to which state is most appropriate to best represent the product, both should be taken and appropriately identified. This decision should be taken with the data provider.

15°Elevation (3D images)

■ All products should have 3 separate views when warranted per marketable face – language

■ Centre front view taken at 15° top elevation is preferred

■ Left and right 15° rotation views when warranted 0°Elevation (2D images) and other exception

■ Some products my require a steeper or shallower angle to display effectively. For images of products with negligible depth properties, a 0-degree plunge angle is best. (i.e., blister packs)

■ No colour casts. Colour should be as rich, vibrant and eye-catching as possible.

■ Contrast should be balanced over-all and not “blown-out” in highlights.

■ Reflections & shadows areas on the product should put emphases to details/shape without hiding text or logos.

■ Retouching should be as seamless and undetectable as possible and be convincing at a minimum of 100% magnification (i.e., removal of expiration/best before dates.

■ Clipping path should be close centred on the edge of the subject.

■ Subject should be centred in Margins to cover 95% on the canvas.

■ Graphic rendering of a packaging should be realistic.

■ No layers, guides or rulers should be left on the images.

■ Background should be white (RGB 255,255,255) or transparent.

■ No signatures, “finger printing” or visible watermarks. No compression artifacts. No interpolation (“resizing up”).

■ No transfer functions or postscript colour management.

If your image set is multi-lingual then the language indicator should be used in the image file name where the instructions are available in multiple languages or bi or multi-lingual images, this is not necessary.

There will be instances where photography, other than “product” photography will be needed. Situations may arise where product shots are needed at a size or resolution that exceeds the identified standards. In these cases, it will be up to the customer to either originate the photography themselves or work out arrangements with the vendor to supply said photography on an “as needed” basis. ALL supplied photography should conform to the guidelines listed below.

Note: Marketing Images applies to both digital images captured through use of a digital camera or other digital imaging devices as well as rendered images.

Note: Rendered images are computer generated images which can be comprised of graphic renderings and/or digital images to create a lifelike product semblance.

Product Image (Single GTIN): which is an image of a product on a white or transparent background, with no other elements in the frame.

3.1.1 File format

Storage: LZW Compressed TIFF

3.1.2 File size

900x900 – 2400x2400 pixels

3.1.3 Views

0 - Not applicable

1 - Front

2 - Left

3 - Top

7 - Back

8 - Right

9 - Bottom

3.1.4 Backgrounds and clipping path

Clipping path is recommended; background should be removed to white (RGB 255/255/255).

For images saved with a transparent background (e.g., TIFF), clipping path is optional (see section 1.3).

3.1.5 File Naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-19 are mandatory for the Product Image type

Mandatory

Optional

Position 20+ are optional components, each must be preceded by an underscore ’_’

Examples of product naming:

<GTIN>_A1L1_0621_s01.tif

<GTIN>_A1R1_0621_s01.tif

There will be instances where photography, other than “product” photography will be needed. Situations may arise where product shots are needed at a size or resolution that exceeds the identified standards. In these cases, it will be up to the customer to either originate the photography themselves or work out arrangements with the vendor to supply said photography on an “as needed” basis. ALL supplied photography should conform to the guidelines listed below.

Note: Marketing Images applies to both digital images captured through use of a digital camera or other digital imaging devices as well as rendered images.

Note: Rendered images are computer generated images which can be comprised of graphic renderings and/or digital images to create a lifelike product semblance.

Product Image with Supporting Elements in Image: which is an image of a product on a white or transparent background, with additional elements that are not including when selling the product. The additional elements are to strengthen the product, not to create a ‘Beauty shot’ also referred to as a staged shot. It should incorporate additional items which enhance the product, (e.g., a glass of wine and stem of grapes with a bottle of wine (GTIN); fresh vegetables surrounding a bottled sauce (GTIN); a cooked and plated version of the product being sold in the same frame as the item, etc.)

3.2.1 File format

Storage: LZW Compressed TIFF

3.2.2 File size

900x900 – 2400x2400 pixels

3.2.3 Views

0 - Not applicable

1 - Front

2 - Left

3 - Top

7 - Back

8 - Right

9 - Bottom

3.2.4 Backgrounds and clipping path

Clipping path is recommended; background should be removed to white (RGB 255/255/255).

For images saved with a transparent background (e.g., TIFF), clipping path is optional see section 1.3).

3.2.5 File Naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-19 are mandatory for the Product Image type

Mandatory

Optional

Position 20+ are optional components, each must be preceded by an underscore ’_’

Examples of product naming:

<GTIN>_B1C1_0622_s01.tif

There will be instances where photography, other than “product” photography will be needed. Situations may arise where product shots are needed at a size or resolution that exceeds the identified standards. In these cases, it will be up to the customer to either originate the photography themselves or work out arrangements with the vendor to supply said photography on an “as needed” basis. ALL supplied photography should conform to the guidelines listed below.

Note: Marketing Images applies to both digital images captured through use of a digital camera or other digital imaging devices as well as rendered images.

Note: Rendered images are computer generated images which can be comprised of graphic renderings and/or digital images to create a lifelike product semblance.

Product Image (Single GTIN): which is an image of a product on a white or transparent background, with no other elements in the frame.

3.3.1 File format

Storage: LZW Compressed TIFF

3.3.2 File size

2401x2401 – 4800x4800 pixels

3.3.3 Views

0 - Not applicable

1 - Front

2 - Left

3 - Top

7 - Back

8 - Right

9 - Bottom

3.3.4 Backgrounds and clipping path

Clipping path is recommended; background should be removed to white (RGB 255/255/255).

For images saved with a transparent background (e.g., TIFF), clipping path is optional (see section 1.3).

3.3.5 File Naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-19 are mandatory for the Product Image type

Mandatory

Optional

Position 20+ are optional components, each must be preceded by an underscore ’_’

Examples of product naming:

09521234567813_C1C1_0622_s01.tif

There will be instances where photography, other than “product” photography will be needed. Situations may arise where product shots are needed at a size or resolution that exceeds the identified standards. In these cases, it will be up to the customer to either originate the photography themselves or work out arrangements with the vendor to supply said photography on an “as needed” basis. ALL supplied photography should conform to the guidelines listed below.

Note: Marketing Images applies to both digital images captured through use of a digital camera or other digital imaging devices as well as rendered images.

Note: Rendered images are computer generated images which can be comprised of graphic renderings and/or digital images to create a lifelike product semblance.

Product Image with Supporting Elements in Image: which is an image of a product on a white or transparent background, with additional elements that are not including when selling the product. The additional elements are to strengthen the product, not to create a ‘Beauty shot’ also referred to as a staged shot. It should incorporate additional items which enhance the product, (e.g., a glass of wine and stem of grapes with a bottle of wine (GTIN); fresh vegetables surrounding a bottled sauce (GTIN); a cooked and plated version of the product being sold in the same frame as the item, etc.)

3.4.1 File format

Storage: LZW Compressed TIFF

3.4.2 File size

2401 x 2401 – 4800 x 4800 pixels

3.4.3 Views

0 - Not applicable

1 - Front

2 - Left

3 - Top

7 - Back

8 - Right

9 - Bottom

3.4.4 Backgrounds and clipping path

Clipping path is recommended; background should be removed to white (RGB 255/255/255).

For images saved with a transparent background (e.g., TIFF), clipping path is optional (see section 1.3).

3.4.5 File Naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-19 are mandatory for the Product Image type

Mandatory

Optional

Position 20 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09521234567820_D1C1_0622_s01.tif

This image type addresses issues concerning the presentation of products in online retail environments on small screens, typically alongside ‘add to basket’ functions. The factors of screen size and limited attention span augment many of the problems already faced in desktop-centric online retail environments and can easily lead to a poor consumer experience. See GS1 Mobile Ready Hero Images Guideline.

Mobile Ready Hero Images are a rendering of the real product image that differs from a standard pack shot (front face image of the product) to maintain the physical pack’s key elements: who is the Brand; what is the product; which variety is represented and; how much.

4.1.1 File format

Storage: JPG/PNG

4.1.2 File size

600 x 600 (minimum) pixels

4.1.3 Views

1 - Front

4.1.4 Backgrounds and cropping

Background should be removed to white (RGB 255/255/255) if applicable.

4.1.5 File Naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-19 are mandatory for the Mobile Ready Hero Image type

Mandatory

Optional

Position 20 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

<GTIN>_H1C1_EN_0621_s01.jpg

<GTIN>_H1C0_s01.jpg

This image type is to support retail, consumers, distributors and foodservice operators in completing their online sites. These images will assist consumers to identify specific information about the products they are purchasing.

Optimised Hero Images objective is to provide consumers specific/additional information about the product (e.g., an image of a chicken breast stuffed with cheese and ham with the filling highlighted or represented on the side the sliced chicken to assist the consumer in that specific element).

4.2.1 File format

Any
(JPG/PNG/GIF recommended)

4.2.2 File size

300x300 - 4200x4200 pixels

4.2.3 Views

0 - Not applicable

1 - Front

2 - Left

3 - Top

7 - Back

8 - Right

9 - Bottom

4.2.4 Backgrounds and cropping

Background should be removed to white (RGB 255/255/255) if applicable.

4.2.5 File Naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-19 are mandatory for the Optimised Hero Image type

Mandatory

Optional

Position 20 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

00012345000058_U1CF_EN_0622_s01_R.png

360° degree imaging is product photography on a single axis – the product rotates on a single axis while the camera takes pictures at specified degree intervals. All images should be captured with the same plunge angle to ensure a smooth 360 result.

3D imaging is multiple 360° image series, with different plunge angles or rotational axes. These images series, or orbits, are then compiled in software to allow a left-right and up-down motion for product display and interaction.

4.3.1 File format

JPG/PNG

4.3.2 File size

400x400 (minimum) pixels

4.3.3 Backgrounds and cropping

Clipping path is optional

White Background recommended

4.3.4 Number of images

Minimum of 24 images (Maximum 360)

Note: Larger items would benefit from an increased number of images to ensure a fluidity of motion. Industry applications should be considered for total image count.

4.3.5 Direction of rotation

The direction of rotation for image capture should be Clockwise.

Direction is determined from observing the sequence of images of the item from a centre top vantage point, looking down upon the object.

4.3.6 Plunge angle indicator

The 19-21^st characters in the naming are ‘R’ and a two-digit numeric plunge angle respectively. The plunge angle is measured from horizontal, with 0* placing the camera horizontally aligned with the product and 90* placing the camera perpendicular to the front face of the item.

4.3.7 Image sequence (Arc position)

The image sequence should be identified in the image name, or associated data, and should follow the stitching sequence used to complete the 360° pattern or mapping.

4.3.8 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimize the chances of rendering the file unreadable.

The naming convention for these images should be the following, where “R” is the Row and “C” is the column. The Row relates to the Plunge angle and the Column relates to the position in the arc around the item.

Example: 09520123456764_E1_R01_C01

□ 18^th - _ (underscore)

□ 19^th – R (Plunge Angle Indicator)

□ 20^th-21^st - 2-digit Row number

□ 22^nd - _ (underscore)

□ 23^rd – C (Arc Position Indicator)

□ 24^th-25^th - 2-digit Column Number

Mandatory

Optional

Position 26 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09521234567837_E1_R04_C01.jpg

3D rendered models, or Digital Twins, are digital constructs which can be inserted into video files, or from which product still shots can be extracted. These are standalone files, rather than digital images.

4.4.1 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimize the chances of rendering the file unreadable.

Position 1-16 are mandatory for the 3D Rendered file type.

GDTI Is recommended for the elements within the file.

Mandatory

Optional

Note: The current version of images file size and format should be used for all new images, but legacy images file size and format stored before the end of March 2023 can retain their original resolution.

For storage, images should be saved with high quality and best practice is not to enlarge the image size.

The ‘content/texture’ image type shows images that depict the content or texture of a product. The image should be designed in such a way that the texture can be experienced by the end user similarly to in stationary retail, e.g., creme, lipstick.

5.2.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.2.2 Backgrounds and cropping

Clipping path is optional; background may be removed to white (RGB 255/255/255)

5.2.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimize the chances of rendering the file unreadable.

Position 1-16 are mandatory for the Content/Texture Image type.

Mandatory

Optional

Position 17 and beyond are optional, each component must be preceded by an underscore ’_’.

Examples of product naming:

09521234567844_T_0622_s01.jpg

A Detail (Technology) image is a photo, line art or other graphic representation of a specific product feature or characteristic. It is used to highlight that specific detail of an item. This type of image includes variations such as an image to reveal the internal components, layers, or structures of an object (cut-away), details of the inside of a trade item, or a representation of a portion of a trade item.

5.3.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.3.2 Backgrounds and cropping

Clipping path is optional; background may be removed to white (RGB 255/255/255)

5.3.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimize the chances of rendering the file unreadable.

Position 1-16 are mandatory for the Detail/Technology Image type.

Mandatory

Optional

Position 17 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09521234567851_F_0622_s01.jpg

A Montage (composite) image is a composition of distinct elements included the packaging. These are images of all the components of the product, and should only contain contents of the packaging that are included when selling the product. This image gives additional information regarding the components of the product to help consumers in their purchasing decisions.

Examples of Montages image type include:

Image with all the components of a garden tool set with all the elements included in the kit.

Image showing outer packaging (primary image) with the element included in the packaging in front of it.

5.4.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.4.2 Backgrounds and cropping

Clipping path is recommended; background should be removed to white (RGB 255/255/255)

5.4.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimize the chances of rendering the file unreadable.

Position 1-16 are mandatory for the Montage/Composition Image type.

Mandatory

Note: The orientation should be based on the primary image.

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

9520123456788_M1_s01.jpg

<GTIN>_M1_EN.jpg

<GTIN>_M1_EN_s01.jpg

Prior to 2023, this standard included the image type “Social Media” defined as: The ‘social media’ image type shows assets with media content. The Value “K” can continue to be used for legacy images in position 16.

The ‘Application’ image type is used to depict how the product itself is used. The image will include the product itself in use. The image is intended to transmit practical information on the application of the product to potential consumers.

5.6.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.6.2 Backgrounds and cropping

Clipping path is optional; background may be removed to white (RGB 255/255/255)

5.6.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-16 are mandatory for the Application Image type.

Mandatory

Optional

Position 17 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09521234567882_N_DE_0622_s01.tif

The ‘ambience/mood’ image type shows images used as ‘mood images’. They are primarily used to communicate a lifestyle, or other emotional reactions, to potential consumers. It is optional to include the product itself.

5.7.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.7.2 Backgrounds and cropping

Clipping path is optional; background may be removed to white (RGB 255/255/255)

5.7.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-16 are mandatory for the Ambience/Mood Image type.

Mandatory

Optional

Position 17 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09521234567899_ R_FR_0622_s01.gif

The ‘size comparison’ image type makes clear the actual size of the product, e.g., via a schematic depiction of a person or well-known object (e.g., one-euro coin) in the background.

5.8.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.8.2 Backgrounds and cropping

Clipping path is optional; background may be removed to white (RGB 255/255/255)

5.8.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-16 are mandatory for the Size Comparison Image type.

Mandatory

Optional

Position 17 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456788_ Q_0622_s01.png

The Nutritional Label is a portion of the full flat layout, specifically identifying the regulated information related to a product’s nutritional composition. Given the nature of the content, this image type only applies to consumable food products. Regulated Nutritional label must follow the local regulations. Background colours may be used.

5.9.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.9.2 Backgrounds and cropping

Clipping path is optional

5.9.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-17 are mandatory for the Nutritional Label Image type.

Mandatory

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456702_ L2_s01_CPV123ABC.tif

The Ingredients image is a list of ingredients printed on the packaging. It may be separated by language in multiple areas on the product and should be identified with the language expressed in the metadata associated and the appropriate position for GTIN based naming.

5.10.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.10.2 Backgrounds and cropping

Clipping path is optional

5.10.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-17 are mandatory for the Ingredients Image type.

Mandatory

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456719_ L4_fr_s01_CPV123ABC.jpg

Where regulations permit the combination of nutritional and ingredients, the Nutritional/Ingredients Combined image type will be used.

The language expressed should be identified in the metadata associated and the appropriate position for GTIN based naming.

5.11.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.11.2 Backgrounds and cropping

Clipping path is optional

5.11.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-17 are mandatory for the Nutritional/Ingredients Image type.

Mandatory

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456726_ L5_s17_CPV123ABC.jpg

See section 6.5, 2D barcode

The certification seal or claim image (one or many) would be used to specifically identify the information related to a product’s certifications, claims or seals (regulatory, marketing, etc.) showing the logo of the certification body, that appears on any level of a products hierarchy (case, inner, each). Any claim that appears on the product, even if related to Sustainability, SHALL be part of this Certification Seals/Claims image type. General information about Sustainability included in an image that does not imply a Certification or Claim should use the Sustainability Image type. The image may contain text to further describe or explain the claim or seal presented in the image.

5.13.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.13.2 Backgrounds and cropping

Clipping path is optional

5.13.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-17 are mandatory for the Certification Seals/Claims Image type.

Mandatory

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456740_ L7 _fr .jpg

The Preparation Instructions would be used to provide information to a consumer related to a product’s recommended preparation steps (for example food preparation). This image can contain visuals or text or both and is meant to support consumer purchasing decisions or understanding how the product is intended to be prepared.

5.14.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.14.2 File size

600 x 600 – 4800 x 4800 pixels

5.14.3 Backgrounds and cropping

Clipping path is optional

5.14.4 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-17 are mandatory for the Preparation Instructions Image type.

Mandatory

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456757_ L8_en_CPV123ABC .jpg

The feeding recommendations would identify suggested quantities and frequency of feeding based on age and weight. The Ingredients or guaranteed analysis image is a list of ingredients or breakdown of composition printed on the packaging.

The language indicator should be used where the instructions are available in multiple languages.

5.15.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.15.2 Backgrounds and cropping

Clipping path is optional

5.15.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-17 are mandatory for the Pet Feeding Instructions/Ingredients Image type.

Mandatory

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456764_ L9_en.tif

These images should be of Safe Handling Instructions as they would appear somewhere on any hierarchy level of the product packaging or a sheet that may accompany the product (physically or digitally).

5.16.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.16.2 Backgrounds and cropping

Clipping path is optional

5.16.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-18 are mandatory for the Safe Handling Instructions Image type.

Mandatory

Optional

Position 19 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456771_L10_en_s01_CPV123ABC.jpg

This image type is used to inform customer of benefits of a product/a short storyteller. A supplementary image or graphic, generally used to support the Primary image or the Mobile Ready Hero image. It can be created as single image or be a sequence of multiple images to best help customers making decision for their online transaction.

For images with the prime purpose of general Sustainability information see section 5.21

For images addressing Certifications or Claims see section 5.5

5.17.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.17.2 Backgrounds and cropping

Clipping path is optional; background may be removed to white (RGB 255/255/255)

5.17.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-16 are mandatory for the Sidekick Image type.

Mandatory

Optional

Position 17 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456771_ S_en_s01_CPV123ABC.jpg

Visual representation of the drug fact panel of the trade item. A drug fact label usually contains such items as active ingredients, uses, warnings, purpose, directions, etc.

5.18.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.18.2 Backgrounds and cropping

Clipping path is optional

5.18.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-18 are mandatory for the Drug Fact Label Image type.

Mandatory

Optional

Position 19 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

<GTIN>_ L11_en_s01_CPV123ABC.jpg

Note: The drug fact label image(s) must meet all the local legal requirements. This may require multiple images to deal with factors like multiple language or a large amount of information which would not be clearly legible on a single image.

Visual representation of the product label containing information related to the supplement or nutrient product. The supplement facts label provides about what active/nutritional ingredients are used in the formula along with dosage recommendations for dietary supplements.

5.19.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.19.2 Backgrounds and cropping

Clipping path is optional

5.19.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-18 are mandatory for the Supplement Fact Label Image type.

Mandatory

Optional

Position 19 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

<GTIN>_ L12_en_s01_CPV123ABC.jpg

Visual representation of the product label containing information related to the light characteristics of the product. The lighting facts label makes it easy to compare bulb characteristics such as brightness, colour, life, and estimated operating cost for the year.

5.20.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.20.2 Backgrounds and cropping

Clipping path is optional

5.20.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-18 are mandatory for the Lighting Fact Label Image type.

Mandatory

Optional

Position 19 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

<GTIN>_ L13_en_s01_CPV123ABC.jpg

The sustainability image emphasizes the features or characteristics of the product related to recyclability, reusability, product and packaging components, environmental impact etc.

It differs from Sidekick Images due to its prime focus on the sustainability benefits of the product.

The use of an image classed as a Sustainability Image in no way implies any related Certification or Claim. This only indicates the image contains Sustainability related information.

If the sustainability claim appears on the product itself, then the image type for Certification Seals/Claims SHALL be used.

5.21.1 File format & size

See section 5.1, Secondary images file sizes and formats

5.21.2 Backgrounds and cropping

Clipping path is optional

5.21.3 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-18 are mandatory for the Sustainability Image type.

Mandatory

Optional

Position 19 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456702_J.tif

A planogram is a visual merchandising tool. Planograms are detailed drawings of a store layout with special attention on product placement. Planogram images and associated data are loaded into software to generate a replica of a store shelf or layout, adjusting the images based on the associated data (such as height, width, depth, nesting, peg hole, etc…) to estimate the number of products which can fill the marketable space available.

6.1.1 File format

File formats must be as follows:

■ Targa 16-32 bit (If 32 then alpha must be I/O), no compression

■ PNG (must be alpha channel compatible and have a transparent background)

■ JPEG, level of compression to be at 10 or above

Note: JPEG images are not alpha channel compatible with all imaging software.

6.1.2 File size

Minimum image size for all marketable face planogram images shall be 20kB minimum (50kB for Targa images)

6.1.3 Views

All products that are produced in a package should be represented with up to 6 views of the In- Package consumer pack, with 3 views as a minimum straight-on front, straight-on top, and straight-on left side views. Items that are not produced in a package, such as hammers, must be represented with the same above 3 views. An additional straight-on front view of an inner pack should be available when appropriate. The GS1 Package and Product Measurement Standard defines what the ‘Default Front’ of a product is.

Valid image views are:

09520123456788.1

straight on, front shot

09520123456788.2

straight on, left view

09520123456788.3

straight on, top view

Optional image views:

09520123456788.7

straight on, back shot

09520123456788.8

straight on, right view

09520123456788.9

straight on, bottom view

6.1.4 Backgrounds and cropping

Images for contour products must appear with a transparent background. Images for contour and non- contour products must also be cropped to products’ edge. No props or additional products are allowed within the primary image areas.

□ Boxes type products are cropped to the edge and represented on a white background

□ Hard corner boxes, were the cropped image leaves no background for close cropping alpha channel identification, shall be saved without a transparent layer level.

□ Rounded or odd shaped type products should be contoured and represented with a transparent background

□ Rounded or odd shaped type products can also be cropped to the products edge and represented on a white background.

6.1.5 File naming

First 14 characters are the GTIN of the product (required). After the first period, the planogram view indicator will be present (required).

The standard image naming indicators are:

(GTIN) .1 front face (GTIN) .2 left of front (GTIN) .3 top

(GTIN) .7 back (GTIN) .8 right of front (GTIN) .9 bottom

Note: For peg hole flat products: If the product side 2,3,8 and 9 are less than 1/2cm and have no viewable marketing information images may be omitted.

6.1.5.1 Additional naming for Alternate/Display/Tray

In the subsections you will find examples for additional sub-naming rules for use with items that may require additional image/data for accurate planogramming.

6.1.5.1.1 Alternate naming

In some instances, more than one ‘front’ exists due to alternate graphics.

GTINs with multiple graphic layouts that do not conflict with the GTIN allocation rules should be identified with ‘A’ for Alternative.

Examples:

09520123456795.1

09520123456795A.1

6.1.5.1.2 Display Naming (retail ready packaging)

If the GTIN is unique to a display the image will be named using the display GTIN as well as the inner product GTIN followed by its appropriate identifier (‘T’ for tray , ‘D’ for display, and ‘A” for alternate)

Retail ready packaging, also known as shelf ready packaging, is ready-to-sell secondary packaging. Primary packaging contains the product and secondary packaging protects the primary packaging. RRP is placed directly onto the shelf without the need for unpacking the inner contents.

09520123456702T.1

Note: A display may also be considered a tray (e.g., a box of chocolate bars) Where this is the case, if there is a marketing ‘flap’ or display component which alters the dimensions compared to the dimensions of the unopened tray, the identifier ‘Display’ should be used.

6.1.5.1.3 Tray Naming (retail ready packaging)

If the GTIN is unique to a tray the image will be named using the tray GTIN as well as the inner product GTIN followed by its appropriate identifier (‘T’ for tray , ‘D’ for display, and ‘A” for alternate)

Retail ready packaging, also known as shelf ready packaging, is ready-to-sell secondary packaging. Primary packaging contains the product and secondary packaging protects the primary packaging. RRP is placed directly onto the shelf without the need for unpacking the inner contents.

09520123456719T.1

09520123456719T.2

Note: A tray may also be considered a display (e.g., a box of chocolate bars) Where this is the case, if there is a marketing ‘flap’ or display component which alters the dimensions compared to the dimensions of the unopened tray, the identifier ‘Display’ should be used.

The Sample (Prototype)/Mock-up Image is generally created whether the product is ready for ordering or is still in production (pre-production) stage.

It can be a sketch (line art drawing) an image or a computer-generated rendering. The drawing should only depict the style and be free of dimensions and other technical details.

The image is intended exclusively for internal use and communication between business partners (b2b) and is used to conceptualize the product for the ordering process.

Note: Due to the nature of the image, only GDTI naming may be employed for this image type.

6.2.1 File format

JPG, PDF

6.2.2 File size

n/a (generally 500kb or less)

6.2.3 Backgrounds and cropping

Clipping path is optional

6.2.4 File naming

GDTI

A Full Flat is the term used for the final print layout of a product’s packaging. It is generally the print layout for any and all information that will appear on the final product. These images may include images of cans, jars, trays, etc. and should be STITCHED or UNSTITCHED images. If these images are sent unstitched, sequencing would be recommended to be utilised.

6.3.1 File format

Storage: LZW Compressed TIFF; JPG, PDF

6.3.2 File size

Square aspect ratio not required for this technical image type, therefore, there is no minimum pixel size. However, the image must be clearly legible.

6.3.3 Backgrounds and cropping

Clipping path is optional

6.3.4 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-17 are mandatory for the Full Flat Image type.

Mandatory

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456733_L1_en_s01.tif

The linear barcode image is used for any symbol applied to the product. Multiple linear barcodes may exist on the product, in such cases more than one image may be required and SHOULD be differentiated with the serialisation tag in GTIN based naming.

6.4.1 File format

Storage: Any format.

6.4.2 File size

600 x 600 (minimum) pixels; Square aspect ratio not required.

6.4.3 Backgrounds and cropping

Clipping path optional.

6.4.4 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-17 are mandatory for the Barcode Image type.

Mandatory

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09520123456740_L3_s01_CPV123ABC.tif

Formerly known as the “Marketing Content Code image”, the 2D barcode image is used for 2D barcodes applied to the product (e.g., A QR Code with GS1 Digital Link URL syntax or GS1 DataMatrix).

Note: Images of 2D barcodes linking to online content are likely to be scanned at any point in time by any partner or consumer of the image. It is important to keep the image current when the barcode’s content is updated.

If multiple 2D barcodes are on the product, more than one image may be required, and SHOULD be differentiated with the serialisation tag in GTIN based naming.

6.5.1 File format

Storage: Any format.

6.5.2 File size

600 x 600 (minimum) pixels.

6.5.3 Backgrounds and cropping

Clipping path is optional.

6.5.4 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-17 are mandatory for the 2D barcode image type.

Mandatory

Optional

Position 18 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

09506000134352_ L6 .png

The Pharmaceutical Drugs/Medical Devices images refers to products (medical devices or pharmaceutical drugs and components) used in the diagnosis, treatment or prevention of disease that achieves its primary intended purpose through pharmacological, immunological or metabolic means within or on the body. Includes medical equipment and supplies, all drugs, biologicals or therapeutic nutritional for human applications.

These are high-resolution images of packaging levels and components - down to the product or unit of use - to support internal applications and different business processes. The multiple product views provide a good visual representation for identification and validation capabilities.

6.6.1 File format

JPG

6.6.2 File size

1500 x 1500 pixels

6.6.3 Backgrounds and cropping

Clipping path is recommended; background should be removed to white (RGB 255/255/255)

6.6.4 File naming

A filename (or file name) is a name used to uniquely identify a computer file stored in a file system. Different file systems impose different restrictions on filename lengths and the allowed characters within filenames.

The components required to identify a file varies across operating systems, as does the syntax and format for a valid filename.

For the purposes of this document, the filename discussion shall focus on the base name of the file excluding the file format/extension. File format/extensions should only be added by the software generating or modifying the file to minimise the chances of rendering the file unreadable.

Position 1-21 are mandatory for the Barcode Image type.

Mandatory

Position 16 and 17

Component images need to be structured in the right sequence, specifying the packaging level, sequence of components within each level and their respective component types.

Optional

Position 22 and beyond are optional, each component must be preceded by an underscore ’_’

Examples of product naming:

Identification of an image or file is different than naming of the same, when properly assigned and embedded within the file’s metadata, identification can survive renaming. File identification should be unique, the current file naming structure allows for reuse to ensure that a new image can be easily introduced into the process with minimal effort.

GDTI (Global Document Type Identifier) is the recommended identification method, to uniquely identify a file.

When leveraging the ability for a file (image, document, etc…) to contain its own micro database, the list below should be used; its composition should include comparative and explorative items it assists in finding and matching the document to its associated data.