Ulrike Kreysa

Name: Ulrike Kreysa
Job Title: Senior Vice-President Healthcare
Company: GS1 Global Office, Brussels

Ulrike Kreysa is responsible for the Healthcare sector at the GS1 Global Office in Brussels and works with her local colleagues in 116 countries across the world to develop and implement GS1 standards in the healthcare industry.

Having started her career as a Pharmacist she manages GS1 Healthcare, the global GS1 user group, formed by the stakeholders in the healthcare supply chain, including pharmaceutical and medical device manufacturer, wholesaler/distributor, group purchasing organizations, hospitals, pharmacies, logistic providers, governmental and regulatory bodies and associations.

GS1 Healthcare has the mission to lead the Healthcare sector to the successful development and implementation of global standards. Worldwide patient safety and supply chain efficiencies will be enhanced globally through standards for AIDC (Automatic Identification and Data Capture), global data synchronisation and traceability.

Ulrike works regularly with decision makers from leading companies and regulatory bodies to drive harmonisation of standards in the implementation across the world. She has facilitated the WHO Vaccines barcode subgroup, which developed worldwide guidance for the automatic identification with barcodes for vaccines to enable traceability and an improved supply chain.

Ulrike was also one of the facilitators of the APEC work group on Track and Trace systems. This was one of the work streams which were essential to the APEC Roadmap to promote Global Medical Product Quality and Supply Chain Security (“APEC Roadmap for Supply Chain Security”).